We’ve been warned and warning for years now, the “Cookieless Future” is coming. It is a big topic, so buckle up. In this article, I’ve… Read More »The Cookieless Future: A guide for marketers
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When talking about Software Product Positioning, the question is coming up sooner or later. Which category does our platform belong in? It’s often a heated, long-term… Read More »Software Category Strategy: Inside our Out?
If you’re in Mobile Analytics, the end of last year might have been a rollercoaster. Google announced that it would be sunsetting the Google Analytics… Read More »How the GA App + Web Property will impact Digital Product Analytics
If you’re a managing or developing a mobile digital product, you might be (looking into) using Google Analytics for Firebase (previously called Firebase Analytics). It’s a… Read More »5 Alternatives to Google Analytics for Firebase
It’s a frequently heard advice when talking about URL structures: “Your URL structure should follow your site’s navigation as closely as possible. This way Google… Read More »Should URL Structure Follow Site Structure?