The Cookieless Future: A guide for marketers
We’ve been warned and warning for years now, the “Cookieless Future” is coming. It is a big topic, so buckle up. In this article, I’ve… Read More »The Cookieless Future: A guide for marketers
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Software Category Strategy: Inside our Out?
When talking about Software Product Positioning, the question is coming up sooner or later. Which category does our platform belong in? It’s often a heated, long-term… Read More »Software Category Strategy: Inside our Out?
How the GA App + Web Property will impact Digital Product Analytics
If you’re in Mobile Analytics, the end of last year might have been a rollercoaster. Google announced that it would be sunsetting the Google Analytics… Read More »How the GA App + Web Property will impact Digital Product Analytics
5 Alternatives to Google Analytics for Firebase
If you’re a managing or developing a mobile digital product, you might be (looking into) using Google Analytics for Firebase (previously called Firebase Analytics). It’s a… Read More »5 Alternatives to Google Analytics for Firebase
How to Structure a Growth Team
The vision is clear and you know what you’ll be working on for the next period. But how do you organise for succes? Deciding on team(s) Hopefully,… Read More »How to Structure a Growth Team
Structuring XML Sitemaps for SEO
There’s a lot of information all around the internet considering the use of XML Sitemaps for SEO purposes. In this post I’ll explain why you… Read More »Structuring XML Sitemaps for SEO
Should URL Structure Follow Site Structure?
It’s a frequently heard advice when talking about URL structures: “Your URL structure should follow your site’s navigation as closely as possible. This way Google… Read More »Should URL Structure Follow Site Structure?