Ever since I was a child I have loved to play games. Stratego, Risk, Age of Empires …
And I kept doing that. But now with Google, Facebook, LinkedIn and their data. This means that I am constantly looking for the latest new tactics and increasingly effective strategies. Especially in B2B SaaS Product environments.
The data has the answer… always. You just have to be able to decipher it correctly. And you need some perseverance and analytical skills for that. Knowledge of the right tools (and how to use them) also helps. And then there is such a thing as experience: more than 8 years now… the longer you play the game, the better you get at it.
Discover your Ideal Customer Profile and define the Buyer Personas within the companies you are targeting. Develop a product positioning and marketing strategy that resonates with your prospects.
Find the most efficient way for your company to grab the attention of your audience and convert it into business. Constantly optimizing your digital marketing channels based on the data they generate.
Gathering data, analyzing it, delivering insights and directing action. That’s what I do best. Don’t matter the technology you’re working with, or wether it’s web or app. I'll show you where you're losing customers.
We’ve been warned and warning for years now, the “Cookieless Future” is coming. It is a big topic, so buckle up. In this article, I’ve tried to lay out for
When talking about Software Product Positioning, the question is coming up sooner or later. Which category does our platform belong in? It’s often a heated, long-term debate. Lots of opinions, inside-out
If you’re in Mobile Analytics, the end of last year might have been a rollercoaster. Google announced that it would be sunsetting the Google Analytics Services SDK by October 2019
maarten@maavdnbo.com
+32 478 44 27 29